27 September 2016

Church branding first draft

We first shared the progress of the church project last month (catch up here) when we were delving into first ideas, having nailed down the mood board and colour psychology. Since then, we have pulled together the first draft of the branding, which we are excited to share with you here.

The logo needed to be a careful balance between old and new, and it needed to be as confident and future facing as the project itself. We didn't want to lose the heritage of the building, and the fact that it will always be a church, but the re-ordering is about making this more about community than religion. This is an ambitious project, with all eyes firmly on the future - both in the sense of the use of the building, but also in terms of who will be keeping it standing for years to come, which are primarily the young families within the village.

The both abstract and subtle hint of the heritage, with the clean modern font and optimistic use of colour make this a distinctive and confident first draft of the logo. From here, we are already having ideas about trying out texture and even pattern.


 
This ambitious and warm palette was lead by the Autumn character of this brand, and inspired by the colours of the church year. While the strong red evokes determination, passion and reassurance, the blue both soothes and calms, bringing a sense of reflection and communication. The green is all about the restorative, abundant and self-sufficient nature of the project, while the yellow instills optimism, confidence, and emotional strength, which is vital for a community space. The pop of gold - which would be used in the hot foiling process for printed material - brings that wise, compassionate and giving vibe, which is in beautiful contrast to the rich purple, and it's visionary, truthful and spiritual traits. This strong palette is balanced by the neutrals of the browns, and their stable, reliable, honest attributes. The fonts are a mix of modern serifs, which give that traditional feel, and a contrasting hand written accent, which is approachable and warm.










Inspired by the existing architecture of the church building, and influenced by the Autumn personality, the surface patterns and brand elements are a mix of intricate pattern, slightly wobbly illustration, interesting image treatment and natural texture. We are excited to see how these surface patterns might engage more with the brand elements.











Rolled out over potential printed material, we can see how the whole brand works together. It will be great to see how the branding develops from here, and how it will work with any material that is decided upon. We will continue to share these developments with you as we go along.


Note: The images used in the printed material are placeholders, and not our own images. Sources unknown.

05 September 2016

Your brand character and you

In our last two posts we asked Which seasonal personality is your brand? and we discussed Colour psychology for your business. Here, we move on to talk about how your brand character and your own, are two separate things, and how to distinguish between them.



Someone with a personal character that is organised, calm and aspirational, might own a business creating work that is highly creative, expressive and bright. So for example, to use brand colours that were calm, muted and clean, to express that 'summer' personality would not at all reflect their work, which would be much more about a light, bright palette, in that 'spring' vibe.

I think that the key thing here, is to remember that your brand first and foremost needs to communicate the personality of the product or the service that you offer. That's not to say that your values as a person aren't important to your brand however - I think that they are - it's that old saying that 'people buy from people', and I think that it adds a vital and unique quality to a business. But we don't want to put too much of that across - strip back and strip back some more, and stay on-point, or else you'll confuse selling your product / service with selling yourself.


Visually, your brand should be one definite season, with perhaps undertones of another if appropriate. For example, a high-end creative whose work is exciting and bright, would be mainly a spring personality, with an edge of winter, to really get across their expertise. This edge of winter wouldn't have to be communicated with colour, but with font, texture, illustration style or surface pattern that represents that season - all of which make up a well styled brand.

Non-visually, your brand needs to carry that personality through your processes, communication and multi-channel marketing, and this is where your values can seem to overlap your brand character. A spring personality for instance is open, inclusive and reliable - your own personality may resonate with these values and characteristics or may not, but either way, to keep your branding strong and consistent you will have to be sure to communicate these characteristics through your processes.

Photo sources - craft tags Eat Drink Chic, desk space Polagram.

22 August 2016

Church branding with an autumn personality

One of our current projects includes branding for a local church, which is undergoing some pretty major re-ordering. It is a unique project, and a very exciting one to be a part of. Here, we share what has gone into the process of developing the branding so far...

After creating an initial mood-board, to visualise the direction of the creative work, we delved into detailed research and colour psychology. The initial mood-board included a selection of colours, fonts, logo inspiration, key wording, pattern and texture ideas.


The key focus for the re-ordering is to create a community space where people feel supported by and connected to each other. The restoration and long-term plan is for the building to be a warm, innovative, sociable and forward-thinking space, evoking a calm, passionate and restorative vibe. With these key attributes in mind, this as a truly Autumn personality with a little touch of Spring.

As we defined in our last post on colour psychology, the Autumn personality is ambitious, unique and passionate. Colours are earthy, bright and warm, with powerful depth and strength. After exploring palette inspiration, we worked up a palette of shades that reflected these strong attributes, while being a little sympathetic to the sociable, and open traits of Spring.



With camera in hand, we set about some detailed photography of the church, to search out possible inspiration for surface pattern / brand icons. There was an abundance of pattern and texture to be found. The nature of the Autumn personality lends itself to the natural textures of the wood and stone, and hand illustration too - all of which we explored. Fonts are strong, chunky and confident, and modern serifs evoke that traditional feel, while hand-rendered fonts support that inclusive, open feel.



Logo ideas flowed from all research and inspiration that we had gathered. It is all about trying everything, and keeping on going, and going some more. Seemingly weak ideas can spark gems, and seeming gems are pushed too far, to inspire new ones, or to give clarification to the original spark. It is a free experience - it has to be limitless, shameless, and relentless in order to find the strong, confident, definite solution that we are seeking.


We will post more about this project in due course, but for now, we hope that this has been a fun insight into our processes for any of you who are unfamiliar, curious or inspired by how the design process works, behind the scenes.

08 August 2016

Colour psychology for your business

If you missed our last post 'Which seasonal personality is your brand?', then catch up with that first.

Having discovered the 4 seasonal personalities and their characters in our last post, here we are moving on to finding out how colour psychology fits into that. This will enable you to not only define the right personality for your business, but to ensure that your colour palette is consistent with that season, in order to communicate your character most effectively.




The confident, creative and inclusive traits that we discovered that Spring carries in the last post, are really reflected in the palette. Taking a beautiful bunch of Spring flowers as an example, here you can see that colours are light, bright, and clear. The palette reflects the Spring personality with it's happy, youthful, and fresh vibe.





Aspirational, responsible, and calm are all characteristics of the Summer personality. Like within this beautiful seascape at sunset, colours are soft and muted. An understated, quiet mix of sophistication, femininity, and substance.





The Autumn personality with all it's ambition, passion and love of nature is reflected in the natural scenes around us in this truly intense season. Colours are earthy, bright and warm, with powerful depth and strength - just like the natural world.





Distinctive, bold and uncompromising, Winter colours are as dramatic and decisive as it's attributes, while remaining clean and cool.

As you might have noticed in these example, colours in the spectrum overlap in the seasons, and in these cases, it is more about the shade than the colour itself. A clean coral for instance, would fall into a Spring personality, but a bright earthy orange would be Autumn. Putting colours into seasonal personalities helps us to understand the differences between the shades of each colour in the spectrum. To help you to understand this further, and refer back to, we have created the following guide (download here)...


In our next post we will look into separating your brand character from your own, but until then, enjoy discovering yourself in defining your brand character.

Photo sources - All photography utilised from our seasonal Pinterest boards, original sources unknown.

25 July 2016

Which seasonal personality is your brand?

Figuring out your brand personality provides a solid base to start from to ensure that your branding is communicating the right things to your target market. It needs to be on point and it needs to be consistent. Intrigued? Grab a brew now and join us for a well spent 5 minutes.

Using the seasons to define your brand personality is a sure-fire way to obtain consistency and a clear message to your target market. And I don't just mean in your visual branding, but in your processes, communication, and in your multi-channel marketing. It provides a solid framework for you to work from, giving clarity and direction - an excellent starting point for any business.

As you might have guessed, there are 4 seasons - Spring, Summer, Autumn & Winter.



Confident, creative, inclusive and forward thinking, Spring is exciting to be around, open and reliable. Businesses in this season might include creatives.



Aspirational, sophisticated and responsible, Summer is calm to be around, traditional and a perfectionist. Businesses in this season might include those in the wedding industry.



Full of ambition, challenge and passion, Autumn is a campaigner, and a nature lover. Businesses in this season might include those selling fairtrade goods.



Distinctive, uncompromising and future-facing, Winter is bold, specialist and reliable. Businesses in this season might include high-end Jewellers.


What season do you think your business fits into? And don't forget - this is about your business and not you. Think about the product or service that you offer and not your own personality.

We will discuss more about separating your business character from your own in due course, but join us again in a fortnight, when we will look at Colour Psychology, and how this fits into these seasons.

04 July 2016

Hidden Valley Camping // Inspiring the Small


Last month we ventured into the wilds of Worcestershire to take our small on his first camping trip. We stayed local (just incase), though we were sure he would love it... and we weren't wrong!

Hidden Valley (very aptly named) is an absolute gem of a site, based in Tenbury Wells, within the rolling meadows of a family farm. The owners launched the wild camp site only a couple of months before our visit, having very carefully and subtly created pitch sites for visiting tents and their own 2 beautiful bell tents. With compost toilets and solar powered lighting to boot, this site is as sympathetic as you can get to the land it lays within.



With a bounty of wildlife and natural exploration to be had, we wasted no time in animal finding and watching, once our tent was set up! Frogs, Red Kite, Muntjac and Pheasants were all spotted - and heard! - on our stay.



Our small delighted in role-play, creating his own version of what he saw with twigs, a mallet, grass and leaves - while he 'mowed' his fields with his tractor, we made hay bales with the grass for him to carry away again. Role-playing has always been so important for him to process his new experiences.



Our days were spent with early starts at sunrise, copious amounts of fresh air, walking and climbing, the joy of dining al fresco at every meal, and subsequent early sleeps.



This place was magic, and thoroughly good for the soul. One month on our small is still talking about and role-playing our time at Hidden Valley - there is no doubt that the rest of the summer will see more wild camping trips for us. There really is nothing like being that close to nature.

Have you ever considered taking your small for a wild camping adventure? Do you know of any other camp sites as eco and secluded as this one? We would love to hear from you.

27 June 2016

Glass Light Bottles // Creative Living


We have been getting our craft-on these last couple of weeks, working hard on some hand-made elements for our small's new bedroom. One project that I was focusing on while Jay sawed away in the garage, were these glass light bottles.

We have a thing for interestingly shaped bottles and having held on to these for some years, they were the perfect thing for this DIY.


Having already picked the colour pops for his room, we utilised the colourway to create some bespoke 'lamps' for his new bedside unit, that Jay has been busy making. The idea is that they sit upside down - the necks of the bottles submerged a little way into the wooden top, siliconed in place - and lit with tiny LED lights.


I wanted the bottles to not only echo the general theme of the room, but to have purpose and meaning - like lights of hope. Since we are hugely passionate vegan naturalists, I chose Climate Change (snow fall), Biodiversity (bear face) and Deforestation (tree). Some bits were painted free-hand and others I made stencils for.

All that is left to do now is to stuff them with tiny LED's and fit them onto the unit - since we are midway through doing this, you will have to hold on a little longer to see the end result and full effect, but we hope that this provides you all with a bit of inspiration for your creative living.
Related Posts Plugin for WordPress, Blogger...